Building a Brand that Cuts Through the Noise – Key Takeaways

I attended a thought-provoking webinar last week hosted by Bristol Creative Industries! Guest host Joanna Xenofontos (who did you know – worked on the beloved Paddington Bear?) guided us in how to elevate our brand and stand out from the competition. 

Since today’s market is fiercely competitive, establishing a unique and memorable brand is essential. I’ve put together my key takeaways from the Webinar:

Building a Brand through messaging:

• Keep messaging clear and simple – making it easy for consumers to understand.
• Moreover, a strong brand should be able to tell its story in one sentence.
• Social media content should be relatable and human –  use a one-liner approach.

Building a Brand Identity:

• Essential elements of brand identity: a rememberable name, logo, colours and strapline.
• Being consistent with your branding but adaptable and flexible at the same time.
• Furthermore, effective branding involves less copy and more colours, typography and visuals.
• Sub-branding, as seen through Tesco branding (finest, standard and freeform), can target different audiences.

Brand Activation (the process of making your brand known):

• Branding is an ongoing process, and brand activation is what keeps it alive and current.
• Additionally, emotions should be evoked through brand activation, so use story-telling that relates to your brand’s strapline.
• Research current trends to connect with your audience.

Overall, during the webinar, Joanna explained the importance of having a clear and distinctive brand.

Therefore, the main takeaway to stand out in today’s market is to focus on three key things: messaging that’s easy to understand, a unique brand identity and a focus on the target audience!

Thanks, Joanna, for the insights!