5 ways to optimise content for conversion

5 ways to optimise content for conversion

25th August 2020

There is very little point putting money and effort into advertising campaigns and social media content if you aren’t optimising your content for conversion. We’ve put together our top 5 ways to convert your customers.

Use effective headlines

What is the first thing you see when you come across a piece of content? Generally, it’s the headline. This needs to be catchy and captivating. Pique the curiosity of your audience. Whether that is by answering a question or solving a problem. Try to phrase your headline in a way that wraps your entire post into one standout line.

Strong visuals

Going hand in hand with this is strong imagery. Nothing is more discouraging than reading a blog post with no imagery. Breaking up content with relevant, strong images helps to keep it digestible. And importantly keep your audience captivated. Just make sure the images you use, serve a purpose. Irrelevant imagery will only be a distraction to the content you want your audience to absorb.

Enhance landing page content

Your landing page is a key part of your conversion funnel. It will be the first thing your visitors see when they click on your ad campaign/social media post. Because of this, it is important that your landing page is designed specifically to help these visitors complete the goal. Anything that distracts your leads from that objective is a strong no. Preferably you want to create a landing page that does not contain unnecessary text or media and excludes anything that draws attention away from your call to actions. Ultimately the content must be strong enough and flow to ensure your users move further along the journey.

Optimise for mobile devices

Optimising your website is more important than ever, especially with Google’s new page experience algorithm update. Simple things like ensuring your WordPress site is responsive goes a long way. With over 50% of users accessing a website on mobile devices every day make sure you don’t overlook the importance of this step.

Encourage customer participation

Reassurance is a key part of converting customers that shouldn’t be overlooked. Adding reviews and testimonials or even quotes adds real value to a landing page. Potential customers trust content from previous customers, more so when it is submitted by those customers themselves (i.e. Trust pilot).