HOW WE HELPED LAUNCH A RANGE OF INNOVATIVE HEALTH FOOD PRODUCTS
Client: Boka Food
What we did: Brand development and rollout, illustration, packaging, POS, bespoke Ecommerce website, e-marketing, photography, collateral, merchandise, social media marketing
With distribution across the UK including NHS hospitals, Boka Food are helping to support sugar reduction initiatives by introducing the first 'All Green Traffic Light' range of products including cereal bars, marshmallow snacks and granola pots.
From the outset Boka Food knew they wanted to produce healthy but great tasting snacks which were low in sugar but high in fibre.
Experienced in manufacturing but not in design and marketing, Boka Food lacked the expertise to launch this range of new healthy products into a highly competitive market.
From brand strategy to messaging, packaging design to a full content driven e-commerce website, Bopgun worked closely with Boka Food to design and produce a full marketing toolkit adapted to work across both B2B and B2C audiences.
This provides the benchmark for continual development of new Boka Food products.
"Bopgun know our business inside out and work closely with us to ensure we maximise our marketing spend. They challenge ideas and come up with innovative ways to push the brand forward and raise awareness across all channels. Their skills and experience of all aspects of design and marketing is a real advantage as I can get everything I need from one agency"
Franco Beer - Founder, Boka Food Limited
We take the creative process seriously!
Talk to us about your business goals and we can come up with the branding and visual concepts to help you realise them...