BRAND BUILDING FROM THE GROUND UP TO SHOWCASE THE MOST UNIQUE HOUSES THAT DORSET AND THE COTSWOLDS HAS TO OFFER
Client: Escape and Discover
What we did: Strategy, Brand Identity, Website Design & Build, Email Marketing, Video, Advertising
Escape and Discover
Escape and Discover is a specialist sales agent for beautiful and unique properties that surround the lakes of Silverlake in Dorset and Lower Mill in the Cotswolds.
Our challenge was to create an aspirational brand that would resonate with potential buyers. These properties would be their second home or an investment so the brand had to be special.
After an Ignition workshop with the client at the Bopgun studio we took time to understand what the brand was offering. This allowed us to decide which direction we wanted to take it to best communicate its brand values.
With this information we were able to create an identity that would encompass style, freedom and a sense of calm. To support this we produced a suite of marketing materials including their window to the world that is the website.
"Ridiculous, our business has gone crazy"
Ben Scott - Director of Sales