Promoting STEAM learning through video

Client: Storyhouse Egmont
Brand: Lego Explorer

Define Problem:

Storyhouse Egmont wanted to build awareness of the educational benefits of Lego Explorer magazine across the Christmas period and beyond, with the ultimate aim of increasing sales.

Design Solution:

As one of the most successful types of content for engagement, we developed a series of short videos to showcase the key selling points of the magazine. In order to maximise the budget and increase longevity of use, the video needed to be generic, not focus on specific issues or gender and be applied to multiple platforms.

The video needed to showcase the content and general themes of the magazine in particular STEAM learning (Science, Technology, Engineering, Art and Maths) and exclusive LEGO builds free with each issue.

After developing a full storyboard for approval by the client, the Bopgun team recruited the actors, set up on location, videoed the various scenes and edited as required including beginning/end frames, mix and match video footage with magazine assets, animation and music overlay.
The video was posted across social media as well as on the subscription website and proved to be hugely successful and had the highest reach, clicks, and impressions for all Storyhouse Egmont ads during the Christmas promotional period