What are the benefits of using Google’s Looker Studio for your business?
17th May 2023
Data can give you an accurate and truthful picture of your business, which is crucial for understanding your customers, market, and operations. However, if you’ve ever tried to navigate Google Analytics, you know how overwhelming it can be to figure out what’s relevant to your goals. That’s where Google’s Looker Studio comes in handy! Looker Studio brings many benefits, like easy data reporting, connecting to different data sources, and getting insights without coding.
What is Looker Studio?
Formerly named Data Studio, Looker Studio is a tool that turns your data into an easy-to-read, customisable dashboard and report. Additionally, with the ability to connect all your data sources in one place, from databases to cloud services, you can create a single source of truth for your business. This means less time wrangling data and more time doing the crucial bit – analysing it!
What are the benefits of using Looker Studio?
Customisation Capability
One of the standout advantages of Looker Studio is the customisation capability.
Instead of relying on pre-set reports and dashboards, you have the freedom to choose the specific metrics and KPIs that matter to your business. Moreover, with Looker Studio, you can create customised data models that align with your unique business logic.
For instance, if you run an e-commerce business, you might want to examine the relationship between User Source and Conversions to understand where your customers’ journey begins. By combining different metrics, Looker Studio empowers you to dive deeper into your data, enabling you to make well-informed decisions for your next steps.
Readable and User-Friendly
Another significant benefit of Looker Studio is that you can create reports and dashboards that are readable and user-friendly, even for people with different technical skills.
As a company that builds Looker Studios for clients, this is particularly valuable. You can create dashboards and reports that are easy to understand, meaning anyone can interpret and gain insights from the data, regardless of their technical expertise.
Alternatively, if you wanted to create an advanced dashboard for highly skilled members you could. The whole platform promotes collaboration and unifies teams to make data-driven decisions together.
Integration
Finally, the integration and possibilities are endless!
Whether you’re using Google Search Console, Google Ads, or other data sources, Looker Studio seamlessly brings all that data together in one centralised place. It’s like having a data hub where you can access and analyse everything you need. Looker Studio goes beyond just Google. You can also bring in data from social media platforms.
For example, you can easily display and compare your social media ads with your Google ads, gaining valuable insights into which investments are paying off. With Looker Studio’s integration capabilities, there is no limit to what you can achieve in terms of data analysis and visualisation across all your platforms.
To conclude…
Looker Studio is an incredibly valuable tool that can revolutionise your business. Imagine having all your data neatly organised in one report that anyone in your company can understand. With Looker Studio’s user-friendly interface, you don’t need to be a tech expert to make sense of the reports. Everyone on your team can easily read and interpret the data, making data-driven decision-making a breeze.
The only thing left is to take that crucial first step. But don’t worry, because we’ve got your back every step of the way! Contact us today, and let’s embark on a journey of data-driven success together.
Our team is ready to assist you in creating a fully customised and strategically tailored report that will revolutionise the way you analyse and leverage your data. Say goodbye to guesswork and hello to data-driven insights that propel your business forward. Don’t hesitate – reach out to us now and let’s turn your data into a powerful asset that drives your success story.
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