Bopgun partners with Hachette for another national website launch | Peter Rabbit
2nd October 2019
Client: Hachette Partworks
What we did: Subscription Website Design & Build
Hachette Livre is one of the world’s biggest and longest-running book and magazine publishers. Subsidiaries include Hachette Partworks Ltd, who publish thousands of special interest series collections for the mass market, including the Peter Rabbit Patchwork Quilt collection.
Hachette came to us with a major launch of their Peter Rabbit Patchwork Quilt collection. A step-by-step guide to creating a beautiful applique quilt. They needed a subscription website to navigate all potential customers too. Every element of the creative campaign would point back to the central website, which needed to handle the traffic and convert customers into subscribers.
The website obviously needed to appeal to Hachette’s target audience for this project. Everything from the tone of colours to the imagery used was carefully selected to encompass a feeling of relaxation. And of course, we had to bring Peter Rabbit to life by capturing as many characters as we could. Not only that but we had to be up to the technical task of handling payments to work seamlessly for each subscriber.
Whilst you’re here why don’t you take a look at some promotional marketing we created for the launch of the Official Peter Rabbit Club magazine a few years ago.