How your reputation impacts your brand
4th September 2020
Never before has reputation been so important. Reputation is what instils confidence. A positive brand reputation builds loyalty and increases customer lifetime value. With its growing priority here are a few initiatives integral to maintaining an effective strategy.
PR / Social Media
A good PR plan helps to position you as a leader in your field. Great PR in newspapers, blogs and business publications helps to provide confidence in your brand. PR increases your online presence and can secure high profile speaking engagements. Improving brand perceptions and informing customer opinion
Social media is a key aspect of brand reputation management. Social media is a great way to make your business accessible, personable and focused on the customer. It is also the first place your customers will come to complain. Having a procedure in place can help you to keep on top of or prevent any negative comments.
If you are producing high quality, relevant, factual information such as research reports, blog posts and articles you will instantly improve your brand reputation. Positioning your business as a lead source for your industry to find topics they are interested in will only provide you with more website traffic.
A well thought through website will improve your user experience and can maximise customer satisfaction. By focusing on your customers you will reduce site abandonment by making it simple for them to find what they need. Try to think of any additions you can make to your website now that will improve your brand reputation. Such as adding reviews from happy customers.
Search Engine Optimisation
Well thought out, long-lasting SEO strategies can be beneficial for many reasons. If you’re near the top of Google search results for your customer queries, then chances are they will go to your competitors. All of your great articles and blog posts won’t be able to help your brand reputation if they cant find them. Leverage strategic keywords to help you out.