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For all our clients - present, past and who knows maybe future.

Everything might feel like it's stopped but it doesn't have to.

If you are able to now is a great time to think about your business, how you engage with customers and take the opportunity to put yourself in the best possible position when we all get out the other side of this.

This truly is a difficult time for pretty much all of us but maybe we've been given the gift of time to stand back and look at what matters most?

Community is vital right now so if we can help in any way you know where we are!


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a little shot of inspiration

Turning a brand’s negatives into a positive

Turning a brand’s negatives into a positive

13th May 2016

The way we live and think has changed so much in the past 10 years and this is also mirrored in the way we see our brands. Take the beauty industry for instance, what used to be a strive for perfection (if it be unrealistically airbrushed perfection in places), size 8, pristine skin and chiseled body has recently turned into embracing the natural, real you. We could say that this is a negative ‘ugly’ side of a brand in the beauty industry, as a quote we saw on social media recently perfectly describes…”If all women were confident about their bodies, we would have no beauty industry.”  So why are brands laying themselves bare? Why the sudden change?

Dieline.com have written a great article “Embracing the Shadows” which we think explains this movement brilliantly. Discussing examples and brands that have really ‘let their hair down’ and exposed their vulnerabilities by turning them into a positive. A really clever bit of psychological advertising we thought was definitely worth a mention. Check it out for yourself.

Click here to go to article2