Valuable insight provides enhanced user experience
Client: Anthem Publishing
Brand: Women’s Running
Define Problem:
The existing website was inherited when Anthem purchased the publication in 2018, however it was soon apparent the site needed a complete overhaul inorder to elevate the brand and create meaningful customer engagement.
Design Solution:
Following extensive user experience testing we worked to address key issues on the site, we redesigned the layout, navigation and general aesthetics to provide an improved user experience.
Integration with Google Ad Manager was a must for this project. Custom Ad Slots can be placed anywhere in the website allowing the team to sell sectional or full site takeovers.
Another important metric for the site was to understand scroll depth on the articles, which would allow for vital statistics in the content strategy.
1.3 M
page viewsin first year
90%
increased views on previous year
50%
more users visiting
17.9%
increase in session duration
"We are delighted to be working with the team at Bopgun and are genuinely thrilled with the work completed to date. They take the time to really understand each of our brands and their audience. Not only have they improved the design and aesthetics of our websites but also the functionality whilst being commercially aware of our investment. We have been delighted at their ability to interpret our key objectives while still hitting deadlines and staying on budget."
Simon Lewis MD and Founder, Anthem Publishing Ltd
"Bopgun redesigned the Women's Running website from the ground up, getting under the skin of the brand and its audience. Bopgun worked tirelessly on the Women's Running project, suggesting aesthetic improvements and smart functionality, and have impressed us enormously with their enthusiasm, their creativity and their dedication – and we are thrilled with the result!"
Esther Newman, Women's Running Editor
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