Creating stand out in a highly competitive market
Brand: Boka
Define Problem:
From the outset Boka Food knew they wanted to produce healthy but great tasting snacks. Experienced in manufacturing but not in design and marketing, they lacked the expertise to launch their range of new healthy products into a highly competitive market.
Design Solution:
The focus from the outset was the USP – the first ‘All Green Traffic Light’ cereal bar meaning they’re super low in sugar, fat, saturates and salt. From brand strategy to packaging design to a full content drive e-commerce website, we worked closely with Boka Food to design and produce a full marketing toolkit adapted to work across both B2B and B2C audiences. The brand provided a strong benchmark for the continual development of new Boka Food products.
Boka Food have significantly increased distribution across the UK including NHS hospitals helping to support sugar reduction initiatives and have recently been stocked in Sainsburys and have launched their very first TV advertising campaign with children’s TV network Nickelodeon was launched ‘‘4 Green Lights’’
"Bopgun knows our business inside out and they work closely with us to ensure we maximise our marketing spend. The challenge ideas and come up with innovative ways to push the brand forward whilst raising awareness across all channels. Their skills and experience of all aspects of design and marketing is a real advantage as I can get everything I need from one agency."
Franco Beer Founder, Boka Food
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