a little shot of inspiration

Bopgun teams up with Hachette Partworks to launch the Deadpool Collection website

Bopgun teams up with Hachette Partworks to launch the Deadpool Collection website

28th August 2018

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Deadpool All Killer, No Filler

We love a good creative brief and it’s even better when it’s based around a character we all know and love. Working on the Deadpool Collection website was as amazing as you would expect. With such a fun franchise we were really allowed to get our creative juices flowing. From getting graphic with vectors, to fun animations the site gives viewers the whole package.

Deadpool was an instant hit when the brief came in to the office. With the background of Deadpool not being your conventional super hero this made for some really fun discussions on what we can put in and get away with to get the reactions we wanted. The ideas about how to interact Deadpool with the product caused a lot of laughter.

Jonathan Taylor, Creative Director

Some of these elements were used but unfortunately the majority had to go. However we adapted to what was needed to help drive through the throbbing message of the ‘All Killer No Filler’ Deadpool Collection to go on to be another successful launch for Hachette Partworks.

Want more? I know I always do. Come check out the website for yourself!

The All Killer No Filler Deadpool Collection TV advert from Bopgun on Vimeo.