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How are digital innovations helping consumers to discover new brands?

How are digital innovations helping consumers to discover new brands?

14th June 2019

Every day more and more people are accessing the internet via mobile devices. In response, new digital innovations and products have been created to help consumers to shop products easily. But what are these digital innovations and how are they helping consumers to discover new brands?

Mobile Shopping

Instagram has enabled an in-app checkout for its shoppable posts in America. By streamlining the process of purchasing things within its mobile app, Instagram hopes to become your own personalized digital mall. Tap on a post and you’ll find more details about the product for sale with pricing and a shopping link. Instagram says that over 130 million people tap on these tags each month, browsing through posts from brands big and small. Instagram lets you do all if this within the app allowing for a smooth and efficient process. Which is beneficial, especially when more than half of mobile site visits are abandoned when their wait time exceeds 3 seconds!

In-Store

When Charlotte Tilbury launched her second flagship store in London she was aided by two ‘magic mirrors’. These full-size touchscreen mirrors allowed customers to virtually try on each of Charlottes famous 10 makeup looks. This technology can detect and match skin tones creating a perfect blend. Showcasing each of the products available allowed consumers to virtually try on multiple products before committing.

Influencer Marketing

We’re sure you all know about Influencer Marketing but we couldn’t miss it off this list. After all, 70% of millennial consumers are influenced by their peers! Consumers are increasingly trusting the opinion of influencers over traditional marketing such as TV ads. From micro-influencers (around 10,000 followers+) to huge social media stars, if a brand connects with an influencer they are likely to see a better return of investments in comparison to other methods.

Personalisation

Finally, personalisation. Did you know that 75% of consumers are more likely to buy a product if the retailer recognises them by name? Plus the benefit of recommending select products based off of what you have learned about each individual consumer. If we look at Netflix as an example, they recommend shows for you to watch based off of what you have previously watched. Now imagine if a clothing brand followed that same application. Recommending clothes they think you would like based off of previous purchases.