“Oh, I thought you just built websites.”
5th March 2014
Until recently this is something we were hearing too often – in fact, as a multi-service agency even once is too often. With the constant rise in digital and social media, it seems increasingly uncommon for smaller agencies to be dealing with both digital and print jobs.
So how do you shake off the label of being a specialist agency? How do you let people know your agency has equal expertise in both print and digital media? Or that your company has evolved to embrace both?
To state the obvious, you need to tell people. In a world of persistent social media it can be hard to stay audible amongst the sea of noise, so you need to put your message out in a way that is most relevant and accessible to your audience: put examples on your website, blog about your work, tweet, and importantly, pick up the phone. Don’t just shout at the world, engage individuals who might be interested; create a dialogue. Tell potential clients that you’re doing more – and can do more for them. Talk to like-minded businesses, friends – and most importantly, the clients you already work with. The clients who probably haven’t checked out your ace new website seeing as you talk on the phone most weeks anyway. They will appreciate that you care about their business, and you will appreciate the work that comes your way as a result.
Obviously, pitching to potential new clients can be an important process but it seems impractical to chase new work before you’ve explored the untapped business potential with your existing clients. These are people who already trust you and like your work, and with examples of how your extensive knowledge of print is equal to your web expertise, there is no reason not to show them what you can do.