Why Publishers Can’t Ignore Digital Signage
9th May 2023
Are you a publisher searching for fresh ways to captivate your readers and attract new ones? If so, you might want to think about incorporating digital signage into your marketing strategy. Also known as digital display boards, this technology lets you deliver eye-catching and dynamic messages to your customers.
But before we delve in, we want to share some pretty impressive statistics with you about digital signage and its effectiveness…
These statistics paint a compelling picture, right? This translates into more readers, brand recognition and, well, more success – and who doesn’t want that?
So, what else is digital signage good for?
Customer Acquisition
When we partnered with Storyhouse Egmont to create animated videos to promote their new magazines, we discovered that digital signage is more than just attention-grabbing – it can be a powerful tool for customer acquisition. When designed correctly and with the right target audience in mind, digital signage is hard to ignore.
With their bright colours, dynamic movements, and bold visuals, they can effectively showcase promotions and new products in a way that’s sure to catch someone’s eye.
For instance, when we created a promotional video for the Fortnite magazine, our primary target audience was children. Therefore, we ensured that the colour scheme and essence appealed to them (hence the Fortnite emote).
Cost-Effective
As a publisher, being able to quickly and easily update your messaging is essential. With digital display boards, you have the flexibility to make changes quickly, without worrying about incurring additional printing costs or wasting resources on outdated or irrelevant signage.
Digital boards also allow you to repurpose content, extending the life of your messaging and maximising your investment. For example, you can use the same board to promote multiple magazine releases or repurpose content from previous campaigns.
Improved Customer Experience
Digital display boards improve customer experience by providing information in a striking and easy-to-digest format, something traditional advertising simply can’t match.
One example is the brief and fast-paced video we created for Storyhouse Egmont to promote their children’s magazines at Gatwick Airport.
The video showcased different magazine options in an eye-catching way targeted towards parents. Its simplicity and fast pace matched the environment of the airport and the nature of being a busy parent, making it an effective tool for engaging customers and improving their experience.
To conclude…
Incorporating digital signage into your marketing strategy can be a game-changer for publishers. With their attention-grabbing visuals and dynamic movements, signage can help you acquire new customers, save costs, and enhance the customer experience. By leveraging the latest technology and design, you can create compelling messages that resonate with your target audience.
So, why not consider digital signage for your next marketing campaign? It might just be the boost your publication needs to stand out in a crowded market. Get in touch today and see how we can help you.
We are a design agency, based between Bristol and Bath, passionate about delivering meaningful & lasting results. To find out more about how to contact us, click here.
