Enhancing the user experience with a mobile-first approach
Client: Anthem Publishing
Brand: Vegan Food & Living
After discovering that 80% of their traffic came from mobile devices, Vegan Food & Living needed to rework the website with a mobile-first focus.
Insight was key to this project, we undertook extensive user experience testing as well as in-depth onsite analytics to really understand what was and wasn’t working on the site. Key issues were addressed with a complete redesign of the layout, navigation and general aesthetics providing a much improved user experience.
A bespoke WordPress installation was chosen and a modular system to enable the easy creation of new sections and recipes that ranked high in Google using their schema structure.
Page Views in the first 6 months
increase in average session duration
"We knew the existing site just wasn’t doing our content justice. Now the mobile experience, in particular, is so much more intuitive"