Taking the show home to the customer
Client: Aequus Construction
Brand: Riverside View
Define Problem:
Aequus Construction, a BANES council led commercial entity, needed a brand to reflect the high-end residential development designed to transform Keynsham's riverside site. However without a showhome we needed to come up with innovative ideas of how to sell off-plan.
Design Solution:
We started with an Ignition Strategy session with all the key stakeholders extracting the brand values and key benefits to the development. We really focused on the assets - using virtual reality, drone videography and high-quality photography we enabled potential buyers to step into their apartment before they were even completed. We applied these assets across a number of platforms including the website, social media and printed collateral.
80%
of apartments sold in first 6 weeks of launch
10k+
page views in first 5 weeks of website launch
60.5%
Average email campaign open rate
"Bopgun has been instrumental in the launch of the Riverside View apartments. From the design and development of the website to the array of print materials required to assist the launch to the Facebook Marketing to raise brand awareness and bring in additional leads. The phase one sales completely surpassed all expectations including pre-orders for phase two and three."
Matt Gregory Gregorys Estate Agents
"From start to finish Bopgun have been great to work with, have clearly understood the objectives of our scheme and provided us with regular updates throughout. Projects are always approached with enthusiasm and care. The website, brochure and marketing material produced by Bopgun has been extremely well received with excellent feedback from our customers. 80% of apartment reservations for our phase 1 units were sold all off plan which has delivered a fantastic outcome for us! We very much look forward to working with Bopgun on future projects."
Derek Quilter Aequus Group Executive Director Operations
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