How is e-commerce adapting to today’s challenges?

How is e-commerce adapting to today’s challenges?

29th May 2020

As time goes on, online shopping is gaining popularity. The appeal from shopping for the comfort of your sofa is undeniable. Need a last-minute outfit for the weekend? No problem with next day delivery guaranteed. With today’s sudden and unprecedented challenges people are being forced to shop online to get what they need.

At the start of lockdown food and drink, sales rocketed, as you would expect. But so did sales of beauty and clothing. The increase in workers being furloughed meant a demand increase for toys and hobbies for consumers to entertain children and learn new skills.

This has presented a unique opportunity for e-commerce brands as customers are actively searching and needing them right now. By now it is clear the current climate will bring a long-term boost for e-commerce businesses.

While present challenges will pass, consumer behaviours are likely to continue. Especially if you have a great customer experience in place for your online consumers. Provide a great experience and they will continue to purchase from your online store.

There are still a number of things available for you to boost your e-commerce sales even further. Whether you are already online or not we have some tips to help you either way.

Already Online

As we mentioned it’s important to ensure you have the best possible customer experience. Take the time to map out your customer journey and remove any friction. We have a post to guide you through that here. This will help you to optimize your website for higher rankings, increased traffic and conversions.

If you have the time and the budget then level up your e-commerce offering by going multichannel. Make your product available across various platforms. Places such as Amazon, Facebook Shopping etc… By allowing your brand and product to be in as many places as possible you will be everywhere your customers want you to be.

Not Yet Online

With so many companies making the move to digital can you really afford to not have your business online? By being present online you can tap into not only existing customer demand but create one. If we still haven’t convinced you there are other ways to help keep your business afloat during these challenging times. Offer gift cards for products that can be booked, paid for, and redeemed later.

If you want to take the next steps to build your digital empire, get in touch to see how we can help you.

Want to keep reading? You might also be interested in Can small businesses afford not digital presence?

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Types of information we may collect from you

We may collect, store and use the following kinds of personal information about individuals who visit and use our website:

Information you supply to us

You may supply us with information about you by filling in forms on our website. This includes information you provide when you submit a contact/enquiry form. The information you give us may include your name, address, e-mail address and phone number.

Information our website automatically collects about you

With regard to each of your visits to our website we may automatically collect information including the following:

  • technical information, including a truncated and anonymised version of your Internet protocol (IP) address, browser type and version, operating system and platform;
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How we may use the information we collect

We use the information in the following ways:

Information you supply to us. We will use this information:

to provide you with information and/or services that you request from us;

Information we automatically collect about you. We will use this information:

  • to administer our site including troubleshooting and statistical purposes;
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  • security and debugging as part of our efforts to keep our site safe and secure.

This information is collected anonymously and is not linked to information that identifies you as an individual. We use Google Analytics to track this information. Find out how Google uses your data at https://support.google.com/analytics/answer/6004245?hl=en.

Disclosure of your information

Any information you provide to us will either be emailed directly to us or may be stored on a secure server located in London. We use a trusted third party website and hosting provider (AWS) to facilitate the running and management of this website. AWS meet high data protection and security standards and are bound by contract to keep any information they process on our behalf confidential. Any data that may be collected through this website that we process, is kept secure and only processed in the manner we instruct them to. AWS cannot access, provide, rectify or delete any data that they store on our behalf without permission.

We do not rent, sell or share personal information about you with other people or non-affiliated companies.

We will use all reasonable efforts to ensure that your personal data is not disclosed to regional/national institutions and authorities, unless required by law or other regulations.

Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

Third party links

Our site may, from time to time, contain links to and from the third party websites. If you follow a link to any of these websites, please note that these websites have their own privacy policies and that we do not accept any responsibility or liability for these policies. Please check these policies before you submit any personal data to these websites.

Your rights – access to your personal data

You have the right to ensure that your personal data is being processed lawfully (“Subject Access Right”). Your subject access right can be exercised in accordance with data protection laws and regulations. Any subject access request must be made in writing to Data Controller, Bopgun Design, Studio 12a Greenway Farm, Bath Road, Wick, Bristol BS30 5RL. We will provide your personal data to you within the statutory time frames. To enable us to trace any of your personal data that we may be holding, we may need to request further information from you. If you have a complaint about how we have used your information, you have the right to complain to the Information Commissioner’s Office (ICO).

Changes to our privacy policy

Any changes we may make to our privacy policy in the future will be posted on this page and, where appropriate, notified to you by e-mail. Please check back frequently to see any updates or changes to our privacy policy.

Contact

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to studio@bopgun.com.