Vegan Food & Living
Vegan Food & Living

Enhancing the user experience with a mobile-first approach

Client: Anthem Publishing
Brand: Vegan Food & Living

Define Problem:

After discovering that 80% of their traffic came from mobile devices, Vegan Food & Living needed to rework the website with a mobile-first focus.

Design Solution:

Insight was key to this project, we undertook extensive user experience testing as well as in-depth onsite analytics to really understand what was and wasn’t working on the site. Key issues were addressed with a complete redesign of the layout, navigation and general aesthetics providing a much improved user experience.

A bespoke WordPress installation was chosen and a modular system to enable the easy creation of new sections and recipes that ranked high in Google using their schema structure.

How we helped:

Brand development / Data capture integration / SEO audit / Structure and navigation development / User experience testing / Website design and build

Platforms:

Wordpress

2.2 M

Page Views in the first 6 months

35%

increase in average session duration

"We knew the existing site just wasn’t doing our content justice. Now the mobile experience, in particular, is so much more intuitive"

Sally FitzGerald  Vegan Food & Living Publisher

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