Enhancing the user experience with a mobile-first approach
Client: Anthem Publishing
Brand: Vegan Food & Living
Define Problem:
After discovering that 80% of their traffic came from mobile devices, Vegan Food & Living needed to rework the website with a mobile-first focus.
Design Solution:
Insight was key to this project, we undertook extensive user experience testing as well as in-depth onsite analytics to really understand what was and wasn’t working on the site. Key issues were addressed with a complete redesign of the layout, navigation and general aesthetics providing a much improved user experience.
A bespoke WordPress installation was chosen and a modular system to enable the easy creation of new sections and recipes that ranked high in Google using their schema structure.
2.2 M
Page Views in the first 6 months
35%
increase in average session duration
"We knew the existing site just wasn’t doing our content justice. Now the mobile experience, in particular, is so much more intuitive"
Sally FitzGerald Vegan Food & Living Publisher
More work
