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Which Facebook template should you be using for your business?

Which Facebook template should you be using for your business?

9th August 2018

Facebook are constantly rolling out new updates and changes to the site. However, have you noticed Facebook templates? It’s a feature that was actually introduce back at the end of 2016! Don’t worry if you haven’t heard of it as you’re not alone. Although this update has flown under the radar it’s a really helpful addition to make life easier for the page owner. The main aim of each Facebook template is to make it easier for businesses to showcase the right information in the best format for their customer.

The standard Facebook template will fit most businesses but depending on which template you choose the layouts and CTAs differ slightly. The main difference between each template is the tabs on the left toolbar and the buttons on the top toolbar. It’s important to note that no matter what template you choose, you can still customise which tabs are visible and in what order they are displayed. There is a total of 10 different templates available from Shopping and Restaurants to Venues and Services. Let’s have a quick run through of the options available and how to implement a new layout.

Standard

Standard Facebook template

Good for all page types, with buttons and tabs to help showcase what’s important to you. The buttons on this template and every other template encourage people the take the actions you’ve selected such as follow, recommend and save. Tabs give you space to feature your photos, business details and more, such as:

  • Home – the main landing area for your Facebook page.
  • Posts – shows all your posts, including videos and photos.
  • Reviews – shows any reviews left on your page and allows people to write reviews.
  • Videos – Showcases any videos you upload to your page.
  • Photos – Showcases any photos you upload to your page.
  • About – An overview to your page.
  • Community – Shows friend’s posts and public posts about your page.
  • Info and Ads – shows any ads you are currently running.

Services

Services Facebook template

Designed to help people find your services and get in touch. As mentioned above the buttons on this page template are to encourage people to follow, recommend and save however it also has a primary button – Call now. The tabs on this template are the following:

  • Home – The main landing area for your Facebook page.
  • Services – Gives you a space to highlight the services you offer.
  • Reviews – shows any reviews left on your page and allows people to write reviews.
  • Shop – Shows the products you want to feature.
  • Offers – Lists current offers for your business.
  • Videos – Showcases any videos you upload to your page.
  • Photos – Showcases any photos you upload to your page.
  • Posts – shows all your posts, including videos and photos.
  • Events – lists your upcoming events
  • About – An overview to your page.
  • Community – Shows friend’s posts and public posts about your page.
  • Info and Ads – shows any ads you are currently running.
  • Jobs – Lists job opening for your business.

Business

Business Facebook template

Designed to help you manage your business, including a way to post jobs and special offers. The tabs on this template are the following:

  • Home – The main landing area for your Facebook page.
  • Reviews – shows any reviews left on your page and allows people to write reviews.
  • Offers – Lists current offers for your business.
  • Videos – Showcases any videos you upload to your page.
  • Photos – Showcases any photos you upload to your page.
  • Posts – shows all your posts, including videos and photos.
  • About – An overview to your page.
  • Community – Shows friend’s posts and public posts about your page.
  • Info and Ads – shows any ads you are currently running.
  • Jobs – Lists job opening for your business.

Venues

Venues Facebook template

Designed so you can highlight useful information such as your venue’s hours, location and upcoming events. This template has a primary button – learn more and the tabs on this template are the following:

  • Home – The main landing area for your Facebook page.
  • Reviews – shows any reviews left on your page and allows people to write reviews.
  • Events – lists your upcoming events
  • Videos – Showcases any videos you upload to your page.
  • Photos – Showcases any photos you upload to your page.
  • Posts – shows all your posts, including videos and photos.
  • About – An overview to your page.
  • Community – Shows friend’s posts and public posts about your page.
  • Info and Ads – shows any ads you are currently running.
  • Jobs – Lists job opening for your business.

Movies

Movies Facebook template

Designed to highlight showtimes for your audience. The tabs on this template are the following:

  • Home – The main landing area for your Facebook Page.
  • Posts – Shows all your posts, including videos, photos and more.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Videos – Shows videos you’ve uploaded to your page.
  • Photos – Shows photos you’ve uploaded to your Page.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Info and ads – These are the ads an advertiser is currently running.

Non-Profit

Non-Profit Facebook template

Designed to highlight your cause and encourage people to fundraise and donate to your non-profit. The tabs on this template are the following:

  • Home – The main landing area for your Facebook Page.
  • About – Gives people an overview of your Page.
  • Events – Lists your upcoming events.
  • Photos – Shows photos you’ve uploaded to your Page.
  • Videos – Shows videos you’ve uploaded to your page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Jobs – Lists job openings for your business.
  • Posts – Shows all your posts, including videos, photos and more.
  • Info and ads – These are the ads an advertiser is currently running.

 Politicians

Politicians Facebook template

Designed to help politicians reach their supporters and communicate their message. This template has a primary button – Send message. The tabs on this template are the following:

  • Home – The main landing area for your Facebook Page.
  • About – Gives people an overview of your Page.
  • Videos – Shows videos you’ve uploaded to your page.
  • Posts – Shows all your posts, including videos, photos and more.
  • Events – Lists your upcoming events.
  • Notes – Gives you a space to highlight notes on your Page.
  • Photos – Shows photos you’ve uploaded to your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Info and ads – These are the ads an advertiser is currently running.

Restaurants and cafes

Restaurants and Cafes Facebook template

Designed to highlight photos and important information about your menu, hours and location. This template has a primary button – Call now. The tabs on this template are the following::

  • Home – The main landing area for your Facebook Page.
  • Offers – Lists current offers for your business.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Photos – Shows photos you’ve uploaded to your Page.
  • Posts – Shows all your posts, including videos, photos and more.
  • Videos – Shows videos you’ve uploaded to your page.
  • Events – Lists your upcoming events.
  • About – Gives people an overview of your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Jobs – Lists job openings for your business.
  • Info and ads – These are the ads an advertiser is currently running.

Shopping

Shopping Facebook template

Designed to showcase products and make it easy for people to shop online. The tabs on this template are the following:

  • Home – The main landing area for your Facebook Page.
  • Posts – Shows all your posts, including videos, photos and more.
  • Reviews – Shows reviews on your Page and allows people to write reviews.
  • Photos – Shows photos you’ve uploaded to your Page.
  • Shop – Shows the products you want to feature.
  • Offers – Lists current offers for your business.
  • Community – Shows friends’ posts and public posts about your Page.
  • Videos – Shows videos you’ve uploaded to your page.
  • Events – Lists your upcoming events.
  • About – Gives people an overview of your Page.
  • Jobs – Lists job openings for your business.
  • Info and ads – These are the ads an advertiser is currently running.

Video Page

Video Facebook template

Designed to showcase video content on your page. The tabs on this template are the following:

  • Home – The main landing area for your Facebook Page.
  • About – Gives people an overview of your Page.
  • Posts – Shows all your posts, including videos, photos and more.
  • Videos – Shows videos you’ve uploaded to your page.
  • Photos – Shows photos you’ve uploaded to your Page.
  • Community – Shows friends’ posts and public posts about your Page.
  • Info and ads – These are the ads an advertiser is currently running.

 

How do I implement a new Facebook template design?

So you’ve found a template which sounds like the perfect fit for your business page but what next? To try this layout for yourselves head on over to your Facebook page and click on settings, edit page. Here you will see the current template your page uses with another edit button. This button will display a list of every template available. Facebook will have already applied a ‘recommended’ label on the template it thinks is the best fit. However this doesn’t mean you have to use it. Find the template you want, click view details and apply. Then just head back over to your page and see if it’s how you imagined. Don’t forget you can still customise the tab order and hide any irrelevant tabs. Plus if you’re not sure you can head back to settings and try another layout until you find the right Facebook template for you.

Editing Facebook templates

And if you’re still not sure which Facebook template is the one for your business page or you want to talk about this further, get in touch!