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a little shot of inspiration

Which Facebook template should you be using for your business?

Which Facebook template should you be using for your business?

11th February 2020

Facebook are constantly rolling out new updates and changes to the site. However, have you noticed Facebook templates? It’s a feature that was actually introduced back at the end of 2016! Don’t worry if you haven’t heard of it as you’re not alone. Although this update has flown under the radar it’s a really helpful addition to make life easier for the page owner. The main aim of each Facebook template is to make it easier for businesses to showcase the right information in the best format for their customer.

The standard Facebook template will fit most businesses but depending on which template you choose the layouts and CTAs differ slightly. The main difference between each template is the tabs on the left toolbar and the buttons on the top toolbar. It’s important to note that no matter what template you choose, you can still customise which tabs are visible and in what order they are displayed. There are a number of different templates available from Shopping and Restaurants to Venues and Services. Let’s have a quick run-through of the options available and how to implement a new layout.

Facebook Template


Good for all page types, with buttons and tabs to help showcase what’s important to you. The buttons on this template and every other template encourage people the take the actions you’ve selected such as follow, recommend and save.


Designed to help people find your services and get in touch. As mentioned above the buttons on this page template are to encourage people to follow, recommend and save however it also has a primary button – Call now.


Designed to help you manage your business, including a way to post jobs and special offers.


Designed so you can highlight useful information such as your venue’s hours, location and upcoming events. This template has a primary button – learn more.

Facebook Template


Designed to highlight your cause and encourage people to fundraise and donate to your non-profit.


Designed to help politicians reach their supporters and communicate their message. This template has a primary button – Send message.

Restaurants and Cafes:

Designed to highlight photos and important information about your menu, hours and location. This template has a primary button – Call now.


Designed to showcase products and make it easy for people to shop online.

How do I implement a new Facebook template design?

So you’ve found a template which sounds like the perfect fit for your business page but what next? To try this layout for yourselves head on over to your Facebook page and click on settings, edit page. Here you will see the current template your page uses with another edit button. This button will display a list of every template available. Facebook will have already applied a ‘recommended’ label on the template it thinks is the best fit. However this doesn’t mean you have to use it. Find the template you want, click view details and apply. Then just head back over to your page and see if it’s how you imagined. Don’t forget you can still customise the tab order and hide any irrelevant tabs. Plus if you’re not sure you can head back to settings and try another layout until you find the right Facebook template for you.

Editing Facebook templates

Facebook is an ever-changing platform. Whether you use it for organic posts or paid advertising we can help you to grow your page and achieve your business goals. Last summer we helped our client to increase website traffic from Facebook by 677%! Get in touch today to see how we can help you studio@bopgun.com